WHAT'sIN is now Cheese Club

6 years after its launch in 2017, WHAT’sIN gets a makeover and merges with its sister company Cheese Club.  

By merging WHAT’sIN into Cheese Club, we aim at mutualizing operations, logistics and marketing as well as proposing a wider products offer to our customers.

Merging also helps us to reduce our material consumption and improve our environmental footprint. 

But these are not the only benefits…

Subscribers enjoy NEW benefits

  • Automatically UPGRADE TO CHEESE MASTER with your active subscription and purchase on our Permanent online Shop at same discounted price as during Monthly Offers!
  • TOP-UP all kind of food and beverage items (dairies, cheese, meat, seafood ) from our Permanent online Shop and get them delivered with your upcoming delivery!
  • Cumulate Loyalty Points immediately convertible to cash back on your purchases.

After months of trying differents cheeses, cold cuts, wines, sweets, you are officialy a Cheese Master!

To show you our gratitude and that you are very special to us, this special VIP rank gives you an exclusive access to the Shop at the Monthly Offer’s price, for a period of one year

We may also provide you with other benefits along the way, like invitation to our private events and tastings.

Your Cheese Club Team

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