Graphic Rules

Last update: June 14, 2024

Typography

All font rules are carefully set in the Elementor Global Settings panels. 
From H1 to H6, to regular body of text and several other instances that is often used on the site. There is a rule for Desktop, Tablet and Mobile. Note: if you edit the global settings, it will affect everywhere using the rule. So be very careful, and If you want to make a one off change somewhere, better edit the style directly there!

H1 Gilroy

H2 Gilroy

H3 Gilroy

H4 Gilroy

H5 Gilroy
H6 Gilroy

Body of Text using Gilroy.
This is the regular text for paragraphs mainly. You can use this elsewhere too.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Featured Title using Funkydori

These titles are special ones, which will be set on case by case. Use the style panel of the element in question, there are no rules for these. The font is loaded in 1 instance only (as seen above here).

Product Grid

The different elements of the grid of products used on the Monthly Order page and the Permanent Shop. This is using the Product Loop, available in Template >  Theme Builder.
Note: Products without images will use the fallback image that is the logo. Products without prices will not display to the public.

HKD139/270g

Clear

Original price was: HKD139.Current price is: HKD99./375g

Clear

Best before: 3 June 2025

HKD0/200g

Clear

This product is currently out of stock and unavailable.

Brand Colours

The following colours come from the Brand Guideline PDF. These are you existing colours, identified in Hex colours, the web colours code.

#F9C93E

#FCDA84

#D15851

#9A6035

#FFFBE9

#005863

#1D1D1B

#575756

#9D9D9C

Web Colour System

The following colours are for the website. 3 Main colours  dispatched across the 3 stores. Please remember that on the web we need extra colours for interactions. We are avoiding the use of pure black, and instead use a slightly less dark black for the text. (Text Colour).

Colours are set in Elementor Global Settings Panel. These affect all elements using them across the site, so changing it in the global settings will change everywhere on the site. To give an independent colour to an element, do not assign one of the preset ones, instead choose yours.

#F9C93E
The Shop

#FAE064
The Shop (lighter)

#E2BC07
The Shop (darker)

#D15851
Monthly Offer

#D56761
Monthly Offer (lighter)

#B64C46
Monthly Offer (darker)

#005863
Our Subscriptions

#005863
Our Subscriptions (lighter)

#005863
Our Subscriptions (darker)

#1D1D1B
Text Colour

#575756
Mid Grey Colour

#9D9D9C
Light Grey Colour

#E9E9E9
Very Light Grey (hover)

#FBFBFB
Very Light Grey

#FFFFFF
White Backgrounds and Texts

#FFFBE9
Other possible background colour

Stores Titles

We can use each colour to identify the stores, directly from the titles.
You can also use the colours as hover effect. (not shown here).

Monthly Offer

The Shop

Our Subscriptions

Site Buttons

The following rules apply to buttons on the website. We are using the 3 stores colour system on the buttons, plus the extra hover colours to signify interactions. In case the background already takes on the store colour,  the button must be using the Very Light Grey and its hover colour (with black text).

Flipbox & Colour Use

The Flipboxes are a good example of how the colour system works. Each store has its own colour backside, and the buttons are applied on the store background colour.

Note that this is a custom version of the Elementor Flipbox widget. It is saved as a template, available to place in other areas of the site if needed.

Product Feature Icons

Here are all the product icons illustrating known features.
This is dynamically displayed, so very likely to change with new or updated ones.

Cow
Ewe
Goat
Buffalo
Mix Milk
Milk Processing
Weight (unused)
Type
Season (unused)
Portion: Cut
Portion: Full
Taste (unused)
Special Diet
Year (wine)

Certification Labels

Those labels are jpg images with a max size of 200x200px. They are dynamically assigned to products and display accordingly on the single product page and Quick View. 

Note: Remember that retina screens require images with double the amount of pixels to display with the same resolution. So you should use a larger image than the set size in the page, to a ratio of 2.

Appelation Origine Controlee (AOC) label

AOC

Appelation Origine Protegge (AOP) label

AOP

Denominazione Origine Protetta (DOP) label

DOP

Indication Géographique Protégée (IGP) label

IOP

Protected Designation of Origin (PDO) label

PDO

Protected Geographical Indication (PGI) Label

PGI

Organic European Label

EU Organic

Label Rouge

Label Rouge

Special Labels

Those labels are displayed in the lower left corner of the product image on the grid of products, and on the upper left corner of the single product page. With direct input and not images, they are linked to 2 custom fields (available in the product backend page). 1 field for the name of the label, and the other to choose the colour of the background.

Note: those use the special font Funkydori.

New

Exclusive

Family Pack

Seasonal

Country Maps

Here are all the Country SVG maps (to date). They are inserted in the system via the “Product Icons” area. One post per entry. The name of the post should be the same as the name used in the product custom field. (otherwise it will not display).

map of Africa
Africa
Algeria
Cyprus
France
Greece
Italy
Spain
Switzerland
Turkey
UK

Regions Maps

Here are all the Regions SVG maps (to date). They are inserted in the system via the “Product Icons” area. One post per entry. The name of the post should be the same as the name used in the product custom field. (otherwise it will not display).

Appenzell
Apulia
Ardèche
Aube
Auvergne
Auvergne-Rhônes-Alpes
Aveyron
Bath
Beaujolais
Burgundy
Burgundy, Côte d’Or
Brittany
Cambridgeshire
Campania
Canton of Fribourg
Canton of Fribourg
Champagne
Corsica
Drôme
Emilia-Romana
Emme Valley, Bern
Emme Valley, Bern
Gevrey-Chambertin
Guijuelo
Haute-Savoie
Hauts-Doubs
Ile-de-France
Isère
Jura
Jura Mountains
Jura, Franche-Comté
Jura, Franche-Comté
Larissa
Loire Valley
Loire-et-Cher
Leicestershire
Nord-Pas-de-Calais
Cheese club delivery hong kong
Normandy
Cheese club delivery hong kong
Normandy, Camembert
Poitoux
Poitoux
Poitoux-Charentes
Poitoux-Charentes
Puglia
Pyrénées
Pyrénées-Atlantiques
Provence
Rhone-Valley
Rhone-Valley
Savoie
Savoie Beaufortain Valley
Savoie French Alps
Seine-et-Marne
Seine-et-Marne, Brie
Seine-et-Marne, Ile-de-France
Sicily
South West
South-West
Thierache

Image Specs

Product images are cutout and produced with transparency, the light grey background is added under to help contrast with the containing page. (this gives you flexibility down the line).

Home Banner jpg

1900 x 1000 pixels (desktop)
500 x 1000 pixels (mobile)

Flipbox

tbc…
72ppi – Jpg

Products

800 x 600 pixels
72ppi – Png transparent

Shop Cat. slider

180 x 160 pixels
72ppi – Jpg

Discarded

Transparency

no transparency especially on sticky backgrounds. 

Centred Menu

The centred main menu was discarded except for the mobile version.  

Page Titles

no page titles visible, the sticky top page titles were discarded at some point.

Footer Menu

No menu in the site footer.

Icons

Here are the icons no longer needed.

Vegetarian: No
Vegetarian: Yes
Fall
Taste
Maturing
Wine
Food

After months of trying differents cheeses, cold cuts, wines, sweets, you are officially a Cheese Master!

To show you our gratitude and that you are very special to us, this special VIP status gives you an exclusive access to our E-Shop at the Monthly Offer’s price, for a period of one year

We may also provide you with other benefits along the way, like invitation to our private events and tastings.

Your Cheese Club Team